Driving Digital Growth with Strategy, Insight & Impact

I help businesses grow by turning data, marketing channels, and creative ideas into measurable results. From website optimization and SEO to paid media and email automation, I lead initiatives that boost conversions, improve ROI, and empower teams to make smarter decisions.

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How I Make Digital Work (and Grow)

Website & Conversion Optimization

Help your website turn visitors into customers by improving UX, testing layouts, and streamlining conversion paths. Make sure every visitor can take action and revenue opportunities aren’t missed.

SEO & Paid Search Strategy

Drive qualified traffic that converts. Improve search rankings, optimize paid campaigns, and ensure the right prospects find your business at the right time.

Paid Media & Performance Marketing

Deliver measurable results across search, social, and display. Scale campaigns efficiently while maximizing ROI and business impact.

Martech Platforms & Email Marketing

Simplify your marketing tech stack and launch automated campaigns that engage the right audience, generate pipeline, and save your team time.

Analytics & Insights Leadership

Turn data into decisions. Build dashboards, identify growth opportunities, and give your teams the insights they need to act fast and confidently.

Team & Cross-Functional Collaboration

Lead teams and coordinate across departments to tackle complex marketing challenges, grow and mentor talent, and keep everyone aligned on outcomes that matter.

Snapshot of the Hands-On Platforms I Work With

Google Analytics (GA4) • Google Ads • Salesforce • Marketing Cloud • SEMrush • Looker Studio
• Tableau • WordPress & Sitecore/CMS • Hotjar

View Full Digital Expertise

See How I Solve Marketing Challenges

See My Work

Featured Projects

Website Architecture & CRO
Rebuilt the site structure and optimized user flows, increasing conversions by 1.7% through UX improvements and A/B testing.
Paid Media Optimization
Reduced CPA by 85% while increasing lead volume across paid channels.
SEO & Content Strategy
Improved organic conversions 14% year-over-year, boosting lead generation.

"I had the privilege of working alongside Sarah at Jostens. She’s a rare blend of strategic thinker and hands-on driver of results. She can dive deep into details but always keeps the big picture in mind. No matter where you sit in an organization, you want Sarah embedded in your digital marketing projects."

Bob Stanke
Chief of Staff, Marine Retailers Association of the Americas