I have over a decade of experience in various areas of the digital and marketing world. I'm proud to say that I've earned the nickname "purple squirrel" because of my diverse experience and skill set. Passionate about driving traffic, increasing conversions, and boosting revenue across all digital channels. I love leading teams, overcoming challenges, and diving deep into data to find insights that can make a big impact.
 

I'm always curious about how digital channels work and regularly dig into data to find valuable insights. I check data from Google Analytics, Google Search Console, Google Ads, and dashboards in Data Studio daily. This helps me spot trends and opportunities, forming the basis for detailed insights and smart digital recommendations.
 

My data-centric methodology enables me to discern trends, identify opportunities, and formulate hypotheses that serve as the foundation for critical insights, strategic recommendations, and innovative testing and personalization ideas.
 

 My role extends to guiding strategies across the website, paid search, SEO, marketing campaigns, and digital go-to-market launches. I collaborate across marketing and enterprise teams to share recommendations and insights through consolidated reports and strategy decks, fostering a proactive and informed approach to digital campaign strategy and website optimizations.

One of my hidden talents is my ability to speak multiple "languages". Whether it's working with marketers, analysts, developers, content designers, or sales executives, I'm able to communicate effectively and collaborate seamlessly. This skill comes in especially handy when optimizing web, paid media, email, and demand-generation marketing plans. 

Let's work together and make some magic happen!